Semiology is a science. Every sign has a Meaning.
- DE Saussure (Swiss) 1857-1913
He said that language is structured. One of the main modules are SIGNS.
Signs has 2 parts : Signifier and Signified.
- Signifier is a picture , the object etc
- Signified is the meaning
The Relationship between them is Arbitrary , what means without good reason
- American philosopher Peirce invited Symbol -Icon-Index
- Ronald Barthes. Denotation and Connotation.
Lets take example ”Rose”
Denotation – flower , red etc
Connotation – deep meaning like :passion, valentine day etc
- Advantages of Semiotics
Dispassionate analysis
Widens culturar perspectives
Be more Analytical
- Disadvantages of Semiotics
Does not go into ”why”
Neutralises engagement


